Experts in event marketing strategies Norfolk & Suffolk outlines top industry tips for business professionals to improve their direct marketing skills and develop engaging marketing campaigns.
Based in Norwich, Norfolk & Suffolk Promotions is a sought-after sales and event marketing firm that provides national brands with face-to-face marketing solutions. The marketing campaigns created and rolled out by the company deliver a highly personalised customer buying experience and forge meaningful and long-lasting business relationships between brand and consumer. Norfolk & Suffolk Promotions are highly skilled, experienced and sought after for their direct marketing services.
Norfolk & Suffolk Promotions believes in the power of direct marketing and in-person communication and utilises this business strategy to deliver exceptional results to their client’s consumers. Direct marketing is a marketing technique that allows for a brand to make direct contact with customers to sell a brand’s products and services. More and more companies turning to direct marketing because of the tangible and immediate benefits; a well-executed direct marketing campaign will help a brand to boost sales, increase customer loyalty and retention rates and generate new business leads.
With the increase in popularity of direct marketing, Norfolk & Suffolk Promotions share five enticing ways that a business can use to improve their event marketing skills.
Have a target audience – it is important to be educated on the right target market before executing a direct marketing campaign because this will save money and increase ROI.
Create a look that is memorable – it is important to stand out to customers and to be remembered while at the same time reinforcing the marketing message.
Sell solutions, no products – an important rule! Consumers care about their individual needs and want, so tailor goods and services that will solve customer problems.
Customers use the heart before the brain – consumers make decisions based on emotion and then justify that buying decision with logic.
Remember the basics – for a direct marketing campaign to work there must be 1. An offer, 2. Information about the offer, and 3. A call to action to respond to the offer.
Event marketing is an engaging type of direct marketing and a robust method that businesses can be used to communicate with consumers directly. The client’s using Norfolk & Suffolk Promotions direct marketing services all agree that face-to-face marketing methods are far more engaging and have guaranteed the results that the business is looking for.
Companies seeking to outsource their marketing campaigns should contact Norfolk & Suffolk Promotions for the best results